Prompt → video
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Create AI Videos & Images
with 100+ Free Tools
Access the best AI models for video and images in one platform. Start creating in seconds. Free to try, no sign up, nothing to install.
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Built for Creators. Trusted by Teams.
Trusted by 3M+ creators and 2K+ teams at
Start with what you want to make
Choose a focused workflow for AI video generation, image generation, or editing. Core tools are free to try without signing up.
One creative studio or a stack of separate apps?
Magic Hour brings AI video generation, image creation, editing, and production APIs into one workflow.
| What matters | Magic Hour | Separate apps |
|---|---|---|
Workflow | Create, edit, and finish in one studio | Move assets between specialist apps |
Getting started | Try supported core tools before signup | Signup rules vary by app |
Access | One account and credit balance | Separate accounts and billing |
Model choice | Choose from supported models by task | Model access varies by app |
Production | Web tools, REST API, and SDKs | Integration varies by provider |
10,000+ Templates.
Zero Blank Pages.
Drag, drop, and publish. Perfectly sized for every channel.
Explore Templates
For teams & agencies
Create campaign assets at scale
Use the studio for hands-on creation or the API for repeatable image and video workflows.
Campaign workflow
Personalize content with one reusable workflow
Use the Magic Hour API for supported face swap, virtual try-on, and personalized image and video workflows.
For developers
Build with the Magic Hour API
Generate AI videos and images from text or media through one REST API, with SDKs for Python, Node, Go, and Rust.
POST /v1/image-to-videoREST API
Authorization: Bearer $MAGIC_HOUR_API_KEY
Content-Type: application/jsonPythonNodeGoRust
Independent reviews
Original sources
“Magic Hour is one of the most user friendly AI video tools I’ve tried. The interface is clean, the options are diverse.”
Kristie Nguyen
“We chose Magic Hour for its balance of speed, quality, and scalability.”
Ryan Caruso
Created with Magic Hour · shown live
Magic Hour on the Dallas Mavericks jumbotron
The Mavericks creative team used Magic Hour to create an anime-inspired hype video for fans watching live at American Airlines Center.
View the original post“Sorry y’all. I can’t get enough of these NBA edits (via @jnglert, h/t @magichourai).”
Overtime
“My editing time went from 3 hours to 20 minutes per shoot. I kept checking the results thinking I missed something. Nope, just actually good. Finally have my evenings back.”
Rachel Thompson
“I tried a lot of AI video tools and kept coming back to Magic Hour because it is fast to use and gets me to a usable result quickly.”
Lana Niky
“I've tested pretty much every AI video generator and text-to-image tool out there (Runway, Pika, Midjourney), and Magic Hour is the one I actually keep coming back to.”
Matan C.
“Magic Hour is a fantastic website! They have an amazing selection of high quality AI image and video tools at an affordable price point.”
Simon Xu
edCode
“Teams like the Dallas Mavericks are recognizing that generative AI tools can be partners in creating moments that truly resonate. Using Magic Hour, the Mavericks creative team were able to create this anime-inspired hype video…”
Akshay Ram
Product Manager at Adobe
“Super fun AI automation… done by @magichourai. Photo of my grandfather 90+ years ago taken in Tokyo.”
Bill Tai
@KiteVC
“In just a few minutes, I produced amusing, excellent posts using Magic Hour AI's face-swapping tool.”
Divyansh Chauhan
GoogleExplore Magic Hour
One creative studio, from first prompt to final file
Generate AI videos and images, edit photos, animate portraits, and finish projects with templates—all in one place.
Images & editing
People & speech
Start creating before you sign up
Try core tools free. Upgrade when you need more volume.
100+ tools and models
One plan, every tool
Credits roll over
Frequently Asked Questions
Yes. You can try supported AI video generation, AI image generation, and image editing tools for free, with no credit card. Free usage and available modes vary by tool. When you need more credits, higher-resolution exports, faster queues, or paid models, compare the paid plans.
No. Supported free tools can be tried without an account. Sign up when you want saved projects, account-specific credits and rewards, or a workflow or model that requires an account. You can browse the available starting points on the create page.
It depends on the workflow. Start with a text prompt for text-to-video, upload an image for image-to-video, combine an image with instructions in the AI image editor, or add audio or text to a photo or video with lip sync or talking photo. Each tool shows the inputs it supports.
Depending on the tool, Magic Hour creates downloadable images, video clips, GIFs, or audio. Export resolution and watermarks vary by tool and plan. Paid subscriptions include higher-resolution and watermark-free exports; see the current details on the pricing page before upgrading.
You own the assets you create, subject to the Terms of Service. Free-plan outputs are for personal, non-commercial use. Commercial rights are included with paid subscriptions; credit packs remove watermarks but do not add subscription commercial rights. You are still responsible for having the rights to uploads, faces, music, brands, and other third-party material.
Start with the workflow and input you already have. The model library labels models for text-to-video, image-to-video, reference-to-video, text-to-image, and image editing. In supported generators, use the model selector to compare compatible options. Model availability can vary by plan.
Have more questions? Visit our full FAQ or contact support.